For years, the e-commerce arena has enjoyed a steady influx of business from their brick-and-mortar counterparts. In 2020, the previously steady transition from physical retail became an outright exodus due to a concert of factors — including a global health crisis. According to Business Insider, global e-commerce reached nearly $4 trillion dollars in 2020. While established brands and online storefronts, like Walmart, Amazon, and Alibaba lead the charge, the emerging frontier of conversational sales and marketing contributed significantly toward this radical e-commerce shift.
What is conversational marketing and why is it such a powerful subset of e-commerce? In a way, conversational sales and marketing provide e-commerce with the last piece of the puzzle. The one quality of in-person, physical retail that the e-commerce has. That up until now, has been unable to simulate: the give-and-take interaction of face-to-face sales.
Conversational sales and marketing is a broad category. At its heart it leverages chatbots, SMS, emails, and other messaging solutions to market and sell, with an emphasis on meeting the customer on their own terms. Conversational marketing may be broad, but there is incredible potential for companies that are ready to adopt it. Today we’re going to look at the top five conversational commerce platforms, weighing the utility and advantage of each.
To say that Facebook Messenger represents an incredible marketing opportunity is an understatement. The platform boasts 1.3 billion users per day. That is a significant chunk of the human race. ManyChat offers a conversational sales and marketing solution that can help your company harness Facebook Messenger’s true potential.
ManyChat is made with mobile in mind. Using the platform, your business can build chatbots specifically for use with the Facebook Messenger app. Those bots are designed to work at every stage in the sales process. From pre-qualifying users and inserting them into your sales funnel, to actively engaging them in the sales process, to helping with relationship management and customer service after the sale has closed.
While ManyChat might give you access to a huge pool of potential leads, its true power lies in its integrations. Conversational marketing begins in Facebook Messenger, but once the relationship is built, the platform integrates directly into SMS messaging, leveraging the power of Shopify to help you manage your long-term client relationship. The power of SMS integration is undeniable; 90% of customers open SMS marketing messages immediately upon receipt.
When it comes to the emerging voice commerce channel, there’s no platform more powerful than Voicefront. Voice commerce allows e-commerce merchants to set up a voice-activated storefront that turns Alexa into a virtual sales associate and personal shopper.
With Voicefront, your customers can initiate, and complete, their entire transaction hands free. Via a custom Alexa skill, the shopper can access your store, browse your products, quickly checkout, and make an order all via voice. Customers can even use the Voicefront platform to comparison shop, drawing aggregated product reviews from across the entire internet.
Voicefront’s platform integration pulls the customer’s info directly from their Amazon account, so they don’t have to worry about inputting credit card and shipping info. Transactions are quick and seamless, making Voicefront the perfect solution for fast checkouts and repeat orders. With Voicefront’s conversational marketing platform you will be able to deliver weekly marketing content to your customers on Alexa, using push notifications.
Drift positions their platform as a revenue accelerator. The Drift platform’s goal is to eliminate the data silos and lack of communication that often exists between sales and marketing teams. It does that by combining conversational sales and marketing together.
Drift is designed as a widget for use on your website. From there, it uses chatbots, email marketing, and voice integration to reach out to customers. Drift’s advanced AI helps to understand the customer’s reason for visiting your site quickly and seamlessly. Moving them from potential lead to an active lead at the top of your pipeline.
The Drift platform is able to deliver a wide range of actionable visitor metrics, giving you the data and tools necessary to drive your business. Drift offers a powerful solution because it is able to obtain real time info from visitors. It personalizes marketing and sales efforts on the fly using its visitor intelligence which harnesses IP lookup ad marketing automation.
The Yalo platform caters to a global audience that prefers the freedom and utility of Whatsapp. Whatsapp has a huge user base, especially overseas in Asia. According to Whatsapp, users open the app more than 30 times a day, and their intent isn’t always social. Between Whatsapp, and the comparable Facebook Messenger, 90% of conversational commerce happens via messaging apps. Yalo helps you harness Whatsapp as a complimentary market to Facebook.
Yalo allows e-commerce merchants to integrate customer service options and marketing campaigns into their messaging. It offers users a way to penetrate untapped conversational marketing opportunities and convert that potential into a solid return on investment.
The LivePerson platform is all about intent, ease of use, and scalability.
Your customers aren’t visiting your e-commerce storefront for small talk. LivePerson’s intent manager is built to quickly figure out the reason for each customer’s visit and tailor the conversation directly toward that intent. It’s about providing frictionless customer service and improving the overall customer experience.
The platform features easy-to-build chatbots that excel at reading your customer and understanding their needs. LivePerson’s conversational solutions provide a wide range of relationship management metrics to help you control your business’s profitability. But beyond that, LivePerson is scalable.
The LivePerson platform is designed to be used across a huge range of conversation channels, including Twitter, Facebook Messenger, Apple Business Chat, Whatsapp, SMS, email, and many others. Through its multi-channel approach, LivePerson extends your marketing and sales reach exponentially.
The Best Tool for the Job
Conversational sales and marketing isn’t one big channel; it is a broad collection of sub-channels that utilize similar strategies and tools. Many of the platforms listed above are best used in conjunction with one another. If you’re seeking new market penetration, Yalo provides an incredible opportunity. If you’re looking to understand customer intent across all your categories, LivePerson can help. Voicefront is virtually unrivaled when it comes to the voice commerce space.
Together, these platforms can give your e-commerce storefront the widest sales and marketing reach possible. Whether that means Facebook Messenger and Whatsapp visibility, or integration with the emerging voice commerce channel. Regardless, it’s a good time to be an e-commerce merchant. For more information on conversational commerce, specifically through voice commerce, please contact Voicefront today!