Voice Shopping is by far the fastest growing sales channel in history. The use of voice assistants is quickly becoming just as common as using a smartphone, becoming a go-to channel for consumers to search the web, communicate with others, and in particular – to shop!
Homes all around the world are filling up with voice assistants, with the global voice assistant market already valued at $1.7 billion, and predicted to reach $26.8 billion by 2030. Amazon alone claims to have sold over 100 million Alexa devices in 2019 alone. The following year, Google revealed that half a billion people around the world use Google Assistants.
Not only are conversations happening through these devices, but over 43% of voice assistant users use them to shop, and nearly 5.5. million adults in the US make purchases with their smart speakers on a regular basis. By the end of 2020, 50% of all searches will be done by voice. Already, Google says that 20% of searches are voice activated.
Voice Shopping Isn’t the Future – It’s Already Here
Got an Android phone and need to buy something at Walmart? Just say “Hey Google, talk to Walmart” and start shopping. Alexa lets you browse and make purchases on millions of voice optimized shops. This isn’t some sci-fi technology that’s planned for the distant future; it’s already here and millions of consumers are quickly getting used to this convenient new way of browsing and shopping online.
However, while large brands have joined the voice Shopping trend, smaller brands haven’t been able to get started, up until recently, creating a voice product catalogue and voice enabled store was difficult and expensive. However, all that is changing.
How to Get Your Brand on the Voice-Shopping Bandwagon
It’s not as complicated as you may think, thanks to all of the great tools and technologies you have at your disposal. We put together a few tips to help you get to your first voice-sale!
Tip #1: Create a Voice Store
The first thing you need to do is create a voice shop so that your products are accessible via the millions of voice assistants used around the world. With Voicefront, you can create a dynamic AI-powered voice shop that users can browse and buy from on their Alexa device. With a quick and easy integration process, you can automatically turn your online store into a voice store.
Our quick integration means your voice shop can be up and running in no time:
- Start by creating an account and integrating your existing online store (all it takes is a click!)
- Choose the products and collections you want to offer consumers in your voice store
- Choose your voice out of 16 different voices and accents available to you
- Select a welcome message to greet new and returning voice shoppers that visit your store
- Consider adding discounts or promotions for voice shoppers – and tell them when they visit the shop or ask about “today’s sales”
- Make sure you get paid by integrating a voice payment gateway like Amazon Pay. This will ensure payments are processed to your account
It’s like having your own personal salesperson there to greet every visitor with customized conversation options.
Tip #2: Give Your Brand a Voice
Part of creating your Voicefront voice shop involves choosing your brand voice and what you’ll say to visitors. Don’t take this step lightly – just like you wouldn’t hire just anyone to represent your brand and greet visitors in a brick and mortar shop. Listen to the different voices and accents we have available and choose one that you feel best resonates with the brand. The same goes for the different messages you choose – they should all be in line with how you represent yourself and the image you want to convey.
- The welcome message greeting newcomers and returning shoppers
- The types of discounts and sales promotions you offer
- The tone and wording in the personalized voice conversations with shoppers
- … and more!
Tip #3: Step into the Mind of the Shopper
Voicefront does pretty much everything for you when you create your voice shop, but it helps to have a better understanding of your customers’ shopping experience with voice. Flow and navigation on your site are very different for voice shoppers. They can’t visually see the menu or content, so you have to make sure they get all of the important information they need using voice conversations.
Here are a few examples:
- A newcomer can visit your shop by asking Alexa to open your shop (without any additional requests), after which they will be greeted by your welcome message that welcomes them and tells them about your latest promotion. You can also ask them what they’d like to do next – for example “Welcome to SHOP! Would you like to see our bestsellers?”
- Make it easier for people to reorder their usual items. If someone tells Alexa “buy that dog food again from SHOP”, create a custom response that uses their previous order and user information for a personalized experience.
- Checkout is a great place to ask if they’d like to see something else. For example, before completing checkout, you can recommend another item that’s typically purchased with what the buyer has in the cart.
Tip #4: Tell the World
Don’t forget to tell your audience that your voice shop is live! Now’s the perfect time to promote your voice store. Send a newsletter, post on social media, and promote with influencers – tell them what to say when they visit your store so you can even track the success of different campaigns. For example, a customer can say “A beauty blogger sent me”.
Most importantly, keep optimizing. The above tips are a great place to start, but optimization is an ongoing process. Once you start getting visitors and sales, analyze results and see where you can improve things by adjusting the conversations or adding more scenarios.